BlogTalkRadio and Twitter Chat on Innovation and Value

Thanks to those who listened to our Product Management Talk on innovation and value carried out simultaneously on BlogTalkRadio and Twitter.

One of the biggest problems that a product manager encounters when starting an innovation program is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. The traditional definition of innovation has been simply “a new method, idea or product”. Jose Briones, Ph.D. will prove that this definition of innovation is obsolete, and that being new is not enough for something to be called innovative. He proposes a definition of innovation as the intersection of invention and value. He will discuss how the magnitude of incremental value that the invention brings to the user or market subsequently defines the innovation further as incremental, radical or disruptive. Note that this definition applies not just to products but to services, business models or business processes. The implications of this definition are that different types of innovations must be managed differently within the development process.

Voice recording of the chat can be found here.  Twitter log transcript can be found here

 

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