Eye on Innovation, Design and Technology

Definition of Innovation

This is a link to my video on Vine on the definition of innovation:  "Innovation is the Intersection of Invention and Value" 

 

Slides from Webinar: Using Value-Based Innovation for New Product Introductions

Thanks for the interest in my April 19, 2013 AIPMM webinar "Using Value-Based Innovation for New Product Introductions".  This is a link to the slides 

 

Using Value-Based Innovation for New Product Introductions from Jose Briones

The Texas Fertilizer Plant Explosion: Why was the blast so enormous?

I do not miss the days when I used to work in chemical plants.  This is a video of the fertilizer plant explosion near Waco, Texas.  This is a good article that explains the risk and the reasons for the large explosion

The Importance of Social Media Marketing for Small Businesses

This is my presentation on the importance of social media marketing for small businesses, presented at the graduation ceremony of Quality Training Tutors on April 11, 2013.

 

Social Media Marketing - What's In It for Me? from Jose Briones

Why I Am Re-installing a Hard Wire Phone

This is the reason why after many years without a hard-line phone at home I will re-install one. Cell phone networks simply do not work during emergencies. Same thing happened during 9-11 and also has happened during massive weather events. And it is unlikely that internet-based VOIP will also be working. Hard-line phones work even when the power is out.  Other options include CB radio and long range walkie-talkies.

PechaKucha Fort Worth Presentation: Simple Designs to Improve Lives Around the World

Link to my PechaKucha Fort Worth Presentation on April 13, 2013: Simple Designs to Improve Lives Around the World 

 

Simple Design Solutions to Improve Lives Around the World - Images Only Version from Jose Briones

Webinar: Using Value-Based Innovation for New Product Introductions

Hope you can join me on Friday, April 19 at noon for my webinar "Using Value-Based Innovation for New Product Introductions" that I will be presenting with the Association of International Product Marketing and Management (AIPMM)

This is the agenda:

• How do you communicate the difference between value vs. price?
• How do I know when to use the different product value analysis methods?
• How much value is typically captured by the customer vs. a supplier for a typical product introduction?

This discussion will show successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to visualize and capture the value/price space and develop pricing strategy. An introduction to value co-creation will also be discussed. Case studies to be presented include: 1) B2C products like the Gillette Fusion razor, 3M's command strips, hybrid cars, pharmaceutical products, the Segway, iPad apps and 2) B2B products like industrial adhesives and corrugated paperboard.

Key Takeaways from participating in this webcast:

• Understand a practical definition of product value and value in use


• Learn different methods for product value quantification and when to use them


• How to commercialize a product based on the value proposition and not on price


• A new tool, the "Product Value Box" for communication and understanding of the product value proposition

Participants during Q&A are entered into a drawing to win free a 12-month AIPMM premium membership (value $175 USD).

Who Should Attend:
Product Managers, Product Marketers, Brand Managers, Product Owners, Business Development Managers, Innovation Managers and other product team leaders

 

Definition of Disruptive Innovation

The generally accepted definition of disruptive innovation is that of Clayton Christensen from his 1997 book “The Innovator’s Dilemma”. Christensen defined disruptive innovation as still a type of innovation but different from the more common types of sustaining and radical innovation. According to Christensen, disruptive innovations create value along a different dimension from existing offerings, and subsequently “disrupt” the incumbent companies, businesses and markets. Trying to create a definition of disruption separate from that of innovation will simply create more confusion on what is already a very crowded field of definitions of innovation.

PechaKucha Forth Worth this Saturday, April 13

Hope you can attend PechaKucha Forth Worth this Saturday, April 13.  I will be giving a presentation on frugal innovation and how simple designs can improve lives around the world.  Link to registration here

Lost in Space What really happened to Russia's missing cosmonauts?

An incredible tale of space hacking, espionage and death in the lonely reaches of space.

There are those who believe that somewhere in the vast blackness of space, about nine billion miles from the Sun, the first human is about to cross the boundary of our Solar System into interstellar space. His body, perfectly preserved, is frozen at –270 degrees C (–454ºF); his tiny capsule has been silently sailing away from the Earth at 18,000 mph (29,000km/h) for the last 45 years. He is the original lost cosmonaut, whose rocket went up and, instead of coming back down, just kept on going. 

It is the ultimate in Cold War legends: that at the dawn of the Space Age, in the late 1950s and throughout the 1960s, the Soviet Union had two space programmes, one a public programme, the other a ‘black’ one, in which far more daring and sometimes downright suicidal missions were attempted. It was assumed that Russia’s Black Ops, if they existed at all, would remain secret forever. 

It is a fascinating story, and in my view quite credible given the horrendous stories that are already public about the Soviet space program. This is a link to the story of Vladimir Komarov, a Soviet astronaut that perished on reentry.