Eye on Innovation, Design and Technology

Voting Open – Top 40 Innovation Bloggers of 2013

 Dear Friends, 

I have been nominated for the top 40 Innovation Bloggers of 2014 by the page Blogging Innovation and the website Innovation Excellence.  Voting is open starting today until December 31st.  If you like my postings on innovation, I would be grateful for your vote.  

 

In addition to this blog, I invite you to visit my pages where I follow and post the most recent developments on innovation, design and technology news and trends:

 

1) Weekly newsletter format

 

2) Daily newspaper format

 

3) Facebook page format

 

 

 

New Infographic: Technology Tools to Increase Business Productivity and Collaboration

I published a new MindMap Infographic Handout: "Technology Tools to Increase Business Productivity and Collaboration".  It is available for free download.

Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)

The Product Management and Marketing Body of Knowledge (ProdBOK Guide) has just been published. I thank the editors Greg Geracie and Steven Eppinger for inviting me to contribute to this great effort to develop a standard Body of Knowledge for the product management and marketing community 

Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)

The Product Management and Marketing Body of Knowledge (ProdBOK Guide) provides a comprehensive view of the field of product management. The guide’s development was sponsored by AIPMM and the industry-wide effort was led by Greg Geracie and co-edited by MIT professor Steven Eppinger. The Guide encompasses input from many of the leading voices in the product management community as well as our partners from the adjoining professions. It is the first collaborative effort to develop a standard Body of Knowledge for the product management and marketing community. The ProdBOK Guide incorporates input from academics, analysts, authors, bloggers, consultants, industry associations, and practitioners.

Many of the leading voices in the product management community contributed to the ProdBOK Guide as either a writer or reviewer. These include: Jose Briones, Greg Cohen, Nick Coster, Linda Gorchels, Steve Johnson, Jeff Lash, Linda Merrick, Rich Mironov, Therese Padilla, Roman Pichler, David Radzialowski, Trevor Rotzien, Scott Sehlhorst, Cindy F. Solomon, Adrienne Tan, Don Vendetti, and many others.

Presentation at South by Southwest Interactive on Frugal Innovation

I have just been informed that my proposed session: "Frugal Innovation: Simple Designs to Improve Lives" has been accepted for presentation at the South by Southwest interactive (SxSWi) conference on March 7, 2014. A large component of the decision to accept a presentation at this conference is the number of public votes that it receives. This will be my first time presenting at #SxSWi and I am sincerely grateful to everyone that took the time to vote or share my proposal with others. I thank you for your support and interest!

Slides from Webinar: "Why the Way You Collect the Voice of the Customer Matters"

This is a link my Association of Product Marketing and Management webinar presentation from today: "Why the Way You Collect the Voice of the Customer Matters". Thanks for the interest! 

 

 

Why the Way You Collect the Voice of the Customer Matters from Jose Briones

Key to Success in Innovation

One of the keys to success in innovation is to maintain a balanced portfolio of projects. You always must have short term, feature focused projects to maintain and expand market share in the existing markets against direct competitors. But long term growth comes from understanding the unmet need and job to be done, and then you have to ask yourself the following question: How would I completely change the way that this is done today? Think of the difference between applying an adhesive to the floor and then a roll of vinyl flooring vs. self-adhesive vinyl tiles. In both cases an adhesive is used, but one is fundamentally easier and simpler. Since these projects always take longer to gain traction, you still need to have short term, incremental innovation projects in place but if you only have those, you will be vulnerable to go out of business when the new technology displaces you. Blackberry vs. iPhone will become the textbook case for years to come.