Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)

The Product Management and Marketing Body of Knowledge (ProdBOK Guide) has just been published. I thank the editors Greg Geracie and Steven Eppinger for inviting me to contribute to this great effort to develop a standard Body of Knowledge for the product management and marketing community 

Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)

The Product Management and Marketing Body of Knowledge (ProdBOK Guide) provides a comprehensive view of the field of product management. The guide’s development was sponsored by AIPMM and the industry-wide effort was led by Greg Geracie and co-edited by MIT professor Steven Eppinger. The Guide encompasses input from many of the leading voices in the product management community as well as our partners from the adjoining professions. It is the first collaborative effort to develop a standard Body of Knowledge for the product management and marketing community. The ProdBOK Guide incorporates input from academics, analysts, authors, bloggers, consultants, industry associations, and practitioners.

Many of the leading voices in the product management community contributed to the ProdBOK Guide as either a writer or reviewer. These include: Jose Briones, Greg Cohen, Nick Coster, Linda Gorchels, Steve Johnson, Jeff Lash, Linda Merrick, Rich Mironov, Therese Padilla, Roman Pichler, David Radzialowski, Trevor Rotzien, Scott Sehlhorst, Cindy F. Solomon, Adrienne Tan, Don Vendetti, and many others.

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